Members of the Chartered Institute of Marketing Ghana (CIMG) have been called upon to position themselves to promote the emerging opportunities that the economy is providing under the oil industry.
They were therefore to design acceptable benchmarks for accessing the performance of organisations in the oil and allied industries.
The call was made by the president of the institute, Mrs Josephine Okutu, at the launch of the 2009 CIMG annual marketing performance awards in Accra.
She said the awards would afford corporate Ghana the opportunity to showcase their professional excellence to make the country the investment hub of the sub-region and the continent in general.
She said the creation of the awards by the founding fathers was largely driven by their vision to promote excellence in the marketing profession.
Mrs Okutu said it was heartwarming to note that those generous corporate contributions had not been in vain but instead had sustained the awards scheme and succeeded in placing corporate Ghana on a glorious pedestal.
She said the passion to be of service not only to marketing professionals but also to see professional excellence blossom across all professions and throughout the whole country gave birth to the CIMG’s annual national marketing performance awards 20 years ago, in 1988.
She said it was for this reasons that she was calling on members to protect and enhance the influence and respect of the awards.
She said in all there would be 29 award categories for this year, which included marketing man of the year, marketing woman of the year, marketing student of the year and marketing practitioner of the year in the first category.
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